| Category | Examples |
|---|
| Identifiers | Real name; alias; postal address; unique personal identifier; online identifier; Internet Protocol Address; email address; account name; social security number; driver’s license number; passport number |
| Personal information listed in Cal. Civ. Code §1798.80(e) | Name; signature; social security number; physical characteristics or description; address; telephone number; passport number; driver’s license or state identification card number; insurance policy number; education; employment; employment history; bank account number; credit card number; debit card number; or any other financial information, medical information, or health insurance information |
| Characteristics of protected classifications under California or federal law | Race; colour; sex; age; religion; national origin; disability; citizenship status; and genetic information |
| Commercial information | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies |
| Biometric information | Fingerprints; voiceprints; health data; exercise data |
| Internet/network activity | Browsing history; search history; and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement |
| Geolocation data | Physical location |
| Sensory data | Audio, electronic, visual, thermal, olfactory, or similar information |
| Professional or employment-related information | Job history; performance evaluations |
| Education information (non-public) | Transcripts; grades; student disciplinary records; financial aid information |
| Inferences drawn from other personal information | Consumer profile reflecting preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes |